Are there other Mexican fast-casual dining restaurants in your area? Is there a mall or shopping center that sees a lot of foot traffic? Can you take advantage of being close toĪ university or airport? You'll want to be sure you don't have too much competition and that you can capitalize on busy areas. To help you make this decision, research your local market. The Single option is a freestanding restaurant, whereas the Express option is counter service. Baja Fresh offers either a Single or Express option. How to Open a Baja Fresh FranchiseĪs you gather your finances, you'll want to decide which franchise concept is best for your location. Baja Fresh will work with franchisees and their staff to help implement important training into the franchise. Provides hands-on training, from food prep to bookkeeping. Franchisees may find that the company's two different concept options provide enough flexibility to open up their desired location. ![]() "Fresh" is Baja Fresh's claim to fame, but there are other advantages franchisees may benefit from. May own a competitive franchise within the Mexican fast-casual dining industry. With cuisine popularity, reputation, and the company's philosophy, a franchisee Both Mexican food and healthy alternatives have become increasingly popular in the United States. ![]() What Might Make Baja Fresh a Good Choice?īaja Fresh serves a Mexican-based cuisine with a health-conscious twist. Furthermore, Baja Fresh has third-party sources that can help franchisees pay the franchise fee, startup costs, and equipment finance. These strategic partnerships may result in huge savings annually. These suppliers sell everything franchisees need to operate theirīusiness at a discount. Baja Fresh has forged solid partnerships with an entire network of vendors or suppliers. Because of this, franchisees should see the value in daily food prep andīe willing to maintain and manage this standard.įranchisees may also find Baja Fresh's reputation and partnerships beneficial to their business. A shared belief in fresh food is crucial to the brand and for interested franchisees. The company takes plenty of measures to ensure its locations'įood is fresh, as they are committed to keeping microwaves, can openers, and freezers out of their kitchens.Įxperience in the food industry helps, but is not required to open a Baja Fresh franchise. ![]() Live Fresh."-makes the brand an option for franchisees who want to sell freshly prepared, health-conscious food without operating a full-scale restaurant. Why You Should Start a Baja Fresh Franchise Since 1990, the brand has offered a menu consisting of handmade, farm-fresh food, prioritizing flavor and nutrition above trends and empty fillers.īaja Fresh is also known for its strategically designed restaurants where customer comfort is just as important as food quality.īaja Fresh began franchising in 1995 and largely expanded its brand. Baja Fresh is a Mexican fast-casual restaurant meeting a demand for healthier fast food options.
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